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Project : 94Fifty
Client : InfoMotion Sports Technologies
How do you change a sport forever? You introduce the world’s first “smart” basketball. InfoMotion Sports Technologies (IST) invented a basketball that could measure dribble speed, shot arc, and various other metrics that are transmitted through Bluetooth. However, raw data doesn’t mean anything unless you can create a usable way for players to improve their game. To do this, IST tasked Spectrum with creating fun and engaging apps on iOS and Android to let basketball players track their progress on exercises and drills. Spectrum helped IST successfully launch apps on the Apple Appstore and the Google Play Market.